Continuum Creating and Managing EventsHow do I create an event?

How do I create an event?

Use the Event Manager to add or modify events displayed on your website. This includes free events, events sponsored by third parties, events supported by registrations on a different website and more.

Basic Event Layouts are the default when you create an Event using the Event Manager. Version 2 of the Event Manager also lets you remove sidebars or use a blank-page layout for events, effectively creating a marketing microsite.

To learn how to set up event registration - paid or free - please read this article: How do I create a registration form for an event?

1. To create a new Event, click on Revenue and then Events. Then click on the blue plus sign to create a new event.

You can edit an existing event by searching by title or ID number and then clicking on the title of your event.

2. Fill out your Event Title, Short (preview) Description, and Full Description.

Learn more about using the WYSIWYG editor in this article: How do I format content?

3. Add your location information

  • Add the common name for the location of the event. For example, Hyatt Place or Times Square.
  • Add the full address for the event, if it is live.
  • United States will be set by default. This is needed for the Date/Time information below.
  • If your event is outside the US, select the country from the dropdown list.

4. Add your Date/Time information

Select a timezone location from the dropdown list - (write to the Indiana state legislature to petition for fewer timezones in Indiana!)

Enter the Date and Time of your event. 

  • If the event is an All Day event, just enter the Begin At date and leave the time set to 12:00 AM.
  • If the event spans multiple full days enter the End At date and leave the time set to 12:00 AM.

5. Add your contact information. This will appear on the event page.

6. If your website is integrated with your Email Service Provider (ESP), add the External Mailing List ID you'd like to add registrants to.

As new event registrants complete their registrations, they will be added to the mailing list.

7. Add Website Information

  1. If the event has a URL that is a promotional website separate from this page, add the full URL here. Include the https:// in front of the URL so that your readers can open the event's site in a new window.
  2. If the event accepts registration on a third-party website, enter the full URL here, including the https://.

8. Associate an image with your event by clicking Add Image back under the general tab.

You can browse your computer or add an image from the media manager. Learn how to upload new images into the media manager in How do I upload new media, such as photos, videos and files?

9. Set your Site Placement

Site placement taxonomy is unique to each website. Please contact your Solutions Manager with any questions.

10. Make any relevant classification and topics taxonomy associations for the event. Common ones include: webinars, sponsored or industry.

Taxonomy is specific to each website. Please contact your Solutions Manager with any questions.

11. Type in Keywords (hit enter after each one).

After you enter your keyword, it will appear below the blank field. The tool will also provide suggestions, shown above.

11.1 - The checked box below allows your event to show up in your internal website search results, this defaults as checked.

12. Click Save Changes.

After you have saved your Event for the first time, you will be able to access the Related, Product, SEO and Attendance tabs.

To add a new company, type the company name into the box at the bottom of the form and select Add Company. Please note: When you add a company here, its listing on your website is still unpublished. Edit the listing in the Directory Listing Manager.

Follow the instructions in this article to manually select other related content: How do I select related articles, blog posts, listings, events, products and more to appear next to my content?

14. Update your SEO information.

1. Browser titles will automatically populate your event title but you can change it here if you wish.

2. Add a short Meta Description.

3. Add in Meta Keywords.

15. Are you selling seats to your event? Navigate to the Product Tab.

15.1. Set up your product to sell individual tickets or group packages, or to take free registrations. If the latter, simply set the price to $0.

To learn how to set up event registration - paid or free - please read this article: How do I create a registration form for an event?

You may also choose to host your registration on a third-party website.

15.2. Set pricing. To add additional categories (for example, the price of a ticket for 10-19 people), click "Add More" on the right (6).

To learn how to set up event registration - paid or free - and pricing in more detail please read this article: How do I create a registration form for an event?

  1. The minimum quantity that the price applies to. For example, to set the price for 1 to 5 tickets. set the minimum quantity at 1.
  2. In the same example, set the maximum quantity as 5. If you don't apply a maximum quantity, the price you set will apply to all purchases, no matter how many tickets are being purchased.
  3. Set the price, or cost, of the ticket.
  4. If you'd like the landing page to show a discount, add the original cost here. If the tickets are $9 each, and you want to show that you're providing a 10% discount, type in 10.00 in the original cost field.
  5. Add the description that shows up in the Cart.
  6. Click the plus next to Add Next Option to add another pricing tier to your product.

16. Click Save Changes for the Product

17. Finish creating your product by navigating to your Product in the Product Manager under Revenue.

Get details on how to complete your product setup: How do I create a registration form for an event?

For details on how to create or edit a product visit: How do I create a new product?

18. Navigate back to the Event Manager.

19. View the event attendee list under the Attendance tab.

  1. Manually add an attendee.
  2. Export a .csv file of your attendee list.
  3. Edit an attendee's detials.
  4. Delete and attendee.

To access a list of who has purchased tickets to your event (purchasers not event attendees/seat-holders), access orders for the event in the Order Manager.

20. When you are finished updating your event, return to the General form in your Event Manager and check Publish. Click on Save Changes.